Brand names, coined words, logos, symbols, images, slogans and alphanumeric combinations that identify and distinguish your goods or services can typically be registered as a trademark.

Trademarks are registered under the NICE Classification system, which groups goods and services into 45 classes. Choosing the correct class is an important part of the application. See the class guide below.

Processing timelines are set by the Trademark Registry and can vary widely depending on examination, objections and oppositions, if any. We keep you updated at every stage.

The TM symbol can generally be used once your application has been filed. The ® symbol can only be used after the trademark is officially registered.

A registered trademark is typically valid for 10 years from the date of registration, and can be renewed for further 10-year periods.

If the Trademark Registry raises an objection, a response is prepared and filed within the applicable timeline. We assist with preparing this response as part of our facilitation support.

No facilitator can guarantee approval — the final decision rests with the Trademark Registry and depends on the uniqueness of your mark and applicable law. We support you through search, filing and any objections to give your application the best possible footing.

A trademark protects brand identifiers like names and logos; copyright protects original creative works such as writing, art or software; a patent protects new inventions and technical processes. Each is a distinct form of protection.